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|Author(s): Edward B. Keller, Barak Libai
Collection: WM3 - Worldwide Multi Media Measurement 2009
Keywords: Word of Mouth
ESOMAR Excellence Award Winner - Best Paper 2008/2009
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An holistic approach to the measurement of WOM and its impact on consumer’s decisions.There is a growing recognition of the power of word of mouth. Join us for a stimulating session in which we’ll share results from new research that takes a unique, holistic view of WOM and answers critical questions that can drive success for your brands in today’s word of mouth era