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Excellence in International Research 2006, the seventh volume in this annual ESOMAR publication series, incorporates a selection of the best papers presented at the ESOMAR Congress and ESOMAR conferences held in 2005.
The best ESOMAR papers of 2005 in one book...
These papers have been selected on the basis of their merit in contributing
to excellence and best practice in international
They were judged by the Programme Committees of the various ESOMAR events.
The first paper in this book ?Building the
corporate brand ? beyond individual loyalties? by
Oliver Loch, Global Head of Brand Research, UBS, UK and Patricia Kidd,
VP, Marketing Communications Research, HarrisInteractive, USA, has won
the ESOMAR Award for Best International Research Paper ? The
John and Mary Goodyear Award - sponsored by TNS.
An International Jury including marketing and industry experts selected the awarded
paper for addressing the issue of corporate brand building and global strategy
development from a challenging research perspective.
|A few quotes...|
|The heart transplant ? Consumers at the heart of
your business ? Kristin Hickey, Derek Leddie, David Jenkinson
"Consumers are important to business success (?) This
paper highlights the important of this epic vision and identifies key reasons
why businesses continue to be product or brand focused rather than truly
Early warning systems and firm survival ? The role of market research
in the face of major market disruptions ? Bernard Buisson, Philip
A. Cartwright, Philippe Silberzahn
" In a world where turbulence and disruptions become increasingly
a fact of corporate life, it is essential that market research develop
methods and tools to help management identify those disruptions."
Striking Gold in the Qualitative mine ? Jem
Wallis and Vanessa Briese
"three steps that researchers should advocate and clients
should embrace (?) to build vision and generate strong insights
to impact business."