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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
EXCELLENCE 2006
Author(s): ESOMAR
Date of publication: 02.05.2006
ISBN: 92 831 0293
Order Code: EXC06
Number of pages: 552
Date of publication: 02.05.2006
ISBN: 92 831 0293
Order Code: EXC06
Number of pages: 552
| Printed version | |
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| EUR 85.00 Members price: EUR 68.00 |  |
Excellence in International Research 2006, the seventh volume in this annual ESOMAR publication series, incorporates a selection of the best papers presented at the ESOMAR Congress and ESOMAR conferences held in 2005.
The best ESOMAR papers of 2005 in one book... |
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These papers have been selected on the basis of their merit in contributing to excellence and best practice in international research. They were judged by the Programme Committees of the various ESOMAR events. |
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The first paper in this book ?Building the corporate brand ? beyond individual loyalties? by Oliver Loch, Global Head of Brand Research, UBS, UK and Patricia Kidd, VP, Marketing Communications Research, HarrisInteractive, USA, has won the ESOMAR Award for Best International Research Paper ? The John and Mary Goodyear Award - sponsored by TNS. An International Jury including marketing and industry experts selected the awarded paper for addressing the issue of corporate brand building and global strategy development from a challenging research perspective. |
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| A few quotes... | |||||||||||||||||||||||||||||||
| The heart transplant ? Consumers at the heart of your business ? Kristin Hickey, Derek Leddie, David Jenkinson "Consumers are important to business success (?) This paper highlights the important of this epic vision and identifies key reasons why businesses continue to be product or brand focused rather than truly consumer centric" Early warning systems and firm survival ? The role of market research in the face of major market disruptions ? Bernard Buisson, Philip A. Cartwright, Philippe Silberzahn " In a world where turbulence and disruptions become increasingly a fact of corporate life, it is essential that market research develop methods and tools to help management identify those disruptions." Striking Gold in the Qualitative mine ? Jem Wallis and Vanessa Briese "three steps that researchers should advocate and clients should embrace (?) to build vision and generate strong insights to impact business." |
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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