For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
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High praise for the first ever handbook to address the practical use of online and social media as a research tool.
A must read for:
"The new bible for online research"
Daniel Alexander-Head, Vision Critical Australia
“ESOMAR is honoured to be associated with this important reference document, and we look forward to continuing to monitor the internet (r)evolution in partnership with Ray."
Finn Raben, ESOMAR Director General
Why is the book needed?
The use of the internet as a medium for market research is currently one of the most exciting and dynamically changing aspects of our industry. Despite the rapid growth in this area, there are few books that specifically explore best practice in conducting online market research and, in particular, that look at the use of social media in the online market research context.
The integration of social media into online research is a frequently discussed topic, regularly covered by conference papers, presentations and workshops. However, outside of such seminars there seems to be a shortage of accessible material for the everyday researcher. The Handbook of Online and Social Media Research aims to change that by taking market researchers beyond “conference-based” knowledge and providing them with a single, authoritative resource for best practice guidance in using the internet and social media.
|Part 1 - Online Quantitative Survey Research|
|1.||Overview of Online Quantitative Research|
|2.||Web Survey Systems|
|3.||Designing Online Surveys|
|4.||Working with Panels and Databases|
|5.||Running an Online Survey and Summary|
|Part 2- Qualitative Research|
|6.||Overview of Online Qualitative Research|
|7.||Online Focus Groups|
|8.||Bulletin Board Groups and Parallel IDIs|
|9.||Other Online Qualitative Methods & Summary of Online Qualitative Research|
|Part 3 – Social Media|
|10.||Participatory Blogs as Research Tools|
|11.||Online Research Communities / MROCs|
|12.||Blog and Buzz Mining|
|13.||Other Social Media Topics and Summary|
|Part 4 – Research Topics|
|14.||Specialist Research Areas|
|16.||Research Techniques and Approaches|
|17.||The Business of Market Research|
|Part 5 – Breaking News!|
|19.||Trends and Innovations|
|20.||An Overview of Online and Social Media Research|
|Part 6 – Appendices|
Read the book review "It's been worth the wait" by Richard Brookes, published in the Research World issue of September 2010.
Read the review