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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Printed version + PDF version (download)|
Members price: EUR 50.00
|PDF version (download)|
Members price: EUR 0.00
Global Market Research 2010 is the 22nd annual industry study undertaken by ESOMAR. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research.
Exclusive to ESOMAR members - FREE download of PDF version
The report includes:
Reasons to buy/read the report:
ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.
|1.1||The top line||6|
|1.3||Five largest markets||12|
|1.4||International projects and subcontracting||13|
|1.6||Sources of research turnover||15|
|1.7||Spend by research method||16|
|1.8||Outlook for 2010||18|
|II.||THE CHANGING INDUSTRY LANDSCAPE||20|
|2.1||Market research reports and advisory services providers||22|
|2.3||Outsourcing providers and offshoring operations||34|
|III.||EXPERT INSIGHTS - A SWOT ANALYSIS OF THE INDUSTRY||40|
|3.1||Strengths, weaknesses, opportunities and threats||42|
|3.3||Carpe Diem: The next generation of market research||52|
|IV.||THE TOP 25 MARKET RESEARCH COMPANIES||54|
|V.||KEY FINANCIAL FIGURES - TOP 10 COMPANIES||62|
|VI.||INDUSTRY JOURNAL 2008/2009||74|
|7.2||Turnover growth and per capita data||85|
|7.3||Sources of turnover||95|
|7.4||Spend by research method and design||100|
|7.6||GDP growth rates 2005 to 2009||106|
|7.7||Average excahnge rate against the US dollar 2005 to 2009||108|
|7.8||Inflation rates 2005 to 2009||110|