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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Global Market Research 2010
Date of publication: 13.09.2010
ISBN: 92-831-0243-6
Order Code: GMR10
Number of pages: 116
| Printed version + PDF version (download) | |
|---|---|
| EUR 300.00 Members price: EUR 50.00 |  |
| PDF version (download) | |
| EUR 250.00 Members price: EUR 0.00 |  |
Global Market Research 2010 is the 22nd annual industry study undertaken by ESOMAR. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research.
Exclusive to ESOMAR members - FREE download of PDF version
The report includes:
- Comprehensive data and analysis on the size of the global and regional market research industry, including turnover and growth data on 76 countries
- Country-level breakdowns of sources of turnover by client type, spend by research method and design
- Detailed commentary and expert analysis on the changing the market landscape including a SWOT analysis of the industry
- An overview of the top 25 market research companies and key financials for the top 10
- An industry journal of M&A activity and key news from the last 18 months
Reasons to buy/read the report:
- Benchmark performance and determine market share to inform business decisions
- Add gravitas to marketing materials and presentations
- Spot future trends and developments
- Save time and money carrying out entry-level research
ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.
See preview
| FOREWORD | 3 | |
| I. | HIGHLIGHTS | 4 |
| 1.1 | The top line | 6 |
| 1.2 | Regional profiles | 7 |
| 1.3 | Five largest markets | 12 |
| 1.4 | International projects and subcontracting | 13 |
| 1.5 | Market Consolidation | 14 |
| 1.6 | Sources of research turnover | 15 |
| 1.7 | Spend by research method | 16 |
| 1.8 | Outlook for 2010 | 18 |
| II. | THE CHANGING INDUSTRY LANDSCAPE | 20 |
| 2.1 | Market research reports and advisory services providers | 22 |
| 2.2 | Online providers | 28 |
| 2.3 | Outsourcing providers and offshoring operations | 34 |
| III. | EXPERT INSIGHTS - A SWOT ANALYSIS OF THE INDUSTRY | 40 |
| 3.1 | Strengths, weaknesses, opportunities and threats | 42 |
| 3.2 | Conclusions | 50 |
| 3.3 | Carpe Diem: The next generation of market research | 52 |
| IV. | THE TOP 25 MARKET RESEARCH COMPANIES | 54 |
| V. | KEY FINANCIAL FIGURES - TOP 10 COMPANIES | 62 |
| VI. | INDUSTRY JOURNAL 2008/2009 | 74 |
| VII. | ANNEX | 82 |
| 7.1 | Methodology | 84 |
| 7.2 | Turnover growth and per capita data | 85 |
| 7.3 | Sources of turnover | 95 |
| 7.4 | Spend by research method and design | 100 |
| 7.5 | Five-year trend | 105 |
| 7.6 | GDP growth rates 2005 to 2009 | 106 |
| 7.7 | Average excahnge rate against the US dollar 2005 to 2009 | 108 |
| 7.8 | Inflation rates 2005 to 2009 | 110 |
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