Global Market Research 2010

Author(s): ESOMAR
Date of publication: 13.09.2010
ISBN: 92-831-0243-6
Order Code: GMR10
Number of pages: 116
 
Printed version + PDF version (download)
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EUR 300.00
Members price: EUR 50.00
PDF version (download)
EUR 250.00
Members price: EUR 0.00

Global Market Research 2010 is the 22nd annual industry study undertaken by ESOMAR. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research. 

Exclusive to ESOMAR members - FREE download of PDF version


The report includes:

  • Comprehensive data and analysis on the size of the global and regional market research industry, including turnover and growth data on 76 countries
  • Country-level breakdowns of sources of turnover by client type, spend by research method and design
  • Detailed commentary and expert analysis on the changing the market landscape including a SWOT analysis of the industry
  • An overview of the top 25 market research companies and key financials for the top 10
  • An industry journal of M&A activity and key news from the last 18 months



Reasons to buy/read the report: 

  • Benchmark performance and determine market share to inform business decisions
  • Add gravitas to marketing materials and presentations
  • Spot future trends and developments
  • Save time and money carrying out entry-level research



ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.


See preview


 

FOREWORD 3
I. HIGHLIGHTS 4
1.1 The top line 6
1.2 Regional profiles 7
1.3 Five largest markets 12
1.4 International projects and subcontracting 13
1.5 Market Consolidation 14
1.6 Sources of research turnover 15
1.7 Spend by research method 16
1.8 Outlook for 2010 18
II. THE CHANGING INDUSTRY LANDSCAPE 20
2.1 Market research reports and advisory services providers 22
2.2 Online providers 28
2.3 Outsourcing providers and offshoring operations 34
III. EXPERT INSIGHTS - A SWOT ANALYSIS OF THE INDUSTRY 40
3.1 Strengths, weaknesses, opportunities and threats 42
3.2 Conclusions 50
3.3 Carpe Diem: The next generation of market research 52
IV. THE TOP 25 MARKET RESEARCH COMPANIES 54
V. KEY FINANCIAL FIGURES - TOP 10 COMPANIES 62
VI. INDUSTRY JOURNAL 2008/2009 74
VII. ANNEX 82
7.1 Methodology 84
7.2 Turnover growth and per capita data 85
7.3 Sources of turnover 95
7.4 Spend by research method and design 100
7.5 Five-year trend 105
7.6 GDP growth rates 2005 to 2009 106
7.7 Average excahnge rate against the US dollar 2005 to 2009 108
7.8 Inflation rates 2005 to 2009 110


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