Global Market Research Collector Edition 2008-2010

Author(s): ESOMAR
Date of publication: 23.09.2008, 16.09.2009, 13.09.2010
ISBN:
GMR 2008: 92-831-0225-8
GMR 2009: 92-831-0236-3
GMR 2010: 92-831-0243-6
Order Code: GMR_08_09_10
Number of pages:
GMR 2008: 121
GMR 2009: 140
GMR 2010: 116
 
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Global Market Research Collector Edition consists of the annual industry study reports undertaken by ESOMAR in 2008, 2009, and 2010.
Global Market Research 2008 Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape.

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The report includes:
  • Global & regional highlights and 5-year trend data
  • Turnover and growth data on 74 countries
  • Breakdowns of sources of turnover, spend by research method and design
  • A new section on pricing
  • Assessment of the outlook, key developments and competitive environment
  • Expert insights current and future research needs in six industry sectors: fast-moving consumer goods, retail, pharmaceutical & healthcare, automotive, financial services and telecoms, media & entertainment
  • Overview of the top 25 research companies and key financial figures of the top 10 firms
  • A revamped industry journal providing a clearer overview of the main events in the industry during the last 18 months

 

Global Market Research 2009Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape.

See preview

Exclusive to ESOMAR members - FREE PDF download



The report includes:
  • Global & regional highlights and 5-year trend data
  • Turnover and growth data on 74 countries
  • Breakdowns of sources of turnover, spend by research method and design
  • A new section on the financial crisis and its impact on business in 2008 and 2009
  • A revamped trends chapter, including an industry outlook from market analysts and industry leaders, an overview of the competitive landscape and a new section on innovation
  • Expert insights into current and future research needs from both client and industry perspectives
  • An overview of the top 25 research companies and key financial figures of the top 10 firms
  • An industry journal providing a summary of the main events in the industry during the past 18 months

 

Global Market Research 2010 Global Market Research 2010 is the 22nd annual industry study undertaken by ESOMAR. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research. 

See preview

Exclusive to ESOMAR members - FREE PDF download



The report includes:
  • Comprehensive data and analysis on the size of the global and regional market research industry, including turnover and growth data on 76 countries
  • Country-level breakdowns of sources of turnover by client type, spend by research method and design
  • Detailed commentary and expert analysis on the changing the market landscape including a SWOT analysis of the industry
  • An overview of the top 25 market research companies and key financials for the top 10
  • An industry journal of M&A activity and key news from the last 18 months

 

Reasons to buy/read the reports: 

  • Benchmark performance and determine market share to inform business decisions
  • Add gravitas to marketing materials and presentations
  • Spot future trends and developments
  • Save time and money carrying out entry-level research
ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.

GLOBAL MARKET RESEARCH 2008


  FOREWORD 3
     
I. HIGHLIGHTS 5
1.1 The top line 6
1.2 Regional profiles 7
1.3 Five largest markets 12
1.4 Market Consolidation 13
1.5 Sources of worldwide research turnover 14
1.6 Spend by research method 15
     
II. PRICING 19
2.1 Valuing market research 20
2.2 Benchmarking research prices 24
     
III. TRENDS 33
3.1 Outlook 34
3.2 Competitive environment 36
     
IV. EXPERT INSIGHTS 39
4.1 Fast-moving consumer goods 40
4.2 Retail 46
4.3 Pharmaceutical/Healthcare 50
4.4 Automotive 54
4.5 Financial services 58
4.6 Telecoms, media & entertainment 62
     
V. THE TOP 25 MARKET RESEARCH COMPANIES 67
     
VI. KEY FINANANCIAL FIGURES - TOP 10 COMPANIES 75
     
VII. INDUSTRY JOURNAL 2007/2008 85
     
VIII. ANNEX 87
8.1 Methodology 89
8.2 Turnover growth and per capita data 90
8.3 Sources of worldwide research turnover 99
8.4 Spend by research method and design 105
8.5 Five-year growth trend 109
8.6 Real GDP growth 2003 to 2007 110
8.7 Average exchange rate against the US dollar 2003 to 2007 112
8.8 Inflation rates 2003 - 2007 114

GLOBAL MARKET RESEARCH 2009


  FOREWORD 3
     
I. HIGHLIGHTS 5
1.1 The top line 6
1.2 Regional profiles 7
1.3 Five largest markets 12
1.4 Market Consolidation 14
1.5 Sources of research turnover 15
1.6 Spend by research method 16
     
II. THE FINANCIAL CRISIS 19
2.1 Background 20
2.2 Effects on different industries 22
2.3 Winning in a recession 25
     
III. TRENDS 27
3.1 Outlook for the industry in 2009 28
3.2 Three viewpoints on the outlook for 2009 30
3.3 Competitive environment 36
3.4 Technological developments 41
     
IV. EXPERT INSIGHTS 47
4.1 Summary 48
4.2 Individual insights 52
     
V. THE TOP 25 MARKET RESEARCH COMPANIES 79
     
VI. KEY FINANANCIAL FIGURES - TOP 10 COMPANIES 87
     
VII. INDUSTRY JOURNAL 2008/2009 99
     
VIII. ANNEX 107
8.1 Methodology 108
8.2 Turnover growth and per capita data 109
8.3 Sources of research turnover 118
8.4 Spend by research method and design 124
8.5 Five-year trend 129
8.6 GDP growth rates 2004 to 2008 130
8.7 Average exchange rate against the US dollar 2004 to 2008 132
8.8 Inflation rates 2004 to 2008 134

GLOBAL MARKET RESEARCH 2010


  FOREWORD 3
     
I. HIGHLIGHTS 4
1.1 The top line 6
1.2 Regional profiles 7
1.3 Five largest markets 12
1.4 International projects and subcontracting 13
1.5 Market Consolidation 14
1.6 Sources of research turnover 15
1.7 Spend by research method 16
1.8 Outlook for 2010 18
     
II. THE CHANGING INDUSTRY LANDSCAPE 20
2.1 Market research reports and advisory services providers 22
2.2 Online providers 28
2.3 Outsourcing providers and offshoring operations 34
     
III. EXPERT INSIGHTS - A SWOT ANALYSIS OF THE INDUSTRY 40
3.1 Strengths, weaknesses, opportunities and threats 42
3.2 Conclusions 50
3.3 Carpe Diem: The next generation of market research 52
     
IV. THE TOP 25 MARKET RESEARCH COMPANIES 54
     
V. KEY FINANCIAL FIGURES - TOP 10 COMPANIES 62
     
VI. INDUSTRY JOURNAL 2008/2009 74
     
VII. ANNEX 82
7.1 Methodology 84
7.2 Turnover growth and per capita data 85
7.3 Sources of turnover 95
7.4 Spend by research method and design 100
7.5 Five-year trend 105
7.6 GDP growth rates 2005 to 2009 106
7.7 Average excahnge rate against the US dollar 2005 to 2009 108
7.8 Inflation rates 2005 to 2009 110


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