Global Market Research 2011

Author(s): ESOMAR, ESOMAR
Date of publication: 19.09.2010
ISBN: 92-831-0252-5
Order Code: GMR11
Number of pages: 101
 
Printed version + PDF version (download)
Display prices in :
EUR 300.00
Members price: EUR 50.00
PDF version (download)
EUR 250.00
Members price: EUR 0.00

Global Market Research 2011 is the 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two years of economic decline. 

Exclusive to ESOMAR members -  FREE download of PDF version


The report includes:

  • Global and regional highlights and five-year trend data, including turnover and growth data on 78 countries;
  • Detailed commentary from influential client-side researchers on changing business conditions and expert analysis on where the boundaries of ‘market research’ should lie;
  • Country-level breakdowns of sources of turnover, spend by research method and design;
  • An overview of the top 25 companies and key financials for the top 10;
  • The voice of the Young Researcher – new entrants express their thoughts on their experiences and expectations;
  • An industry journal of M&A activity and key news from the last 18 months.



Reasons to buy/read the report: 

  • Benchmark performance and determine market share to better inform business decisions;
  • Add gravitas to marketing materials and presentations;
  • Spot future trends, opportunities and developments;
  • Save time and money carrying out entry-level research.



ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.


See preview


 

FOREWORD 3
I. HIGHLIGHTS 4
1.1 The top line 6
1.2 Regional profiles 7
1.3 Five largest markets 12
1.4 International projects and subcontracting 13
1.5 Market consolidation 14
1.6 Sources of research turnover 15
1.7 Spend by research method 16
1.8 Outlook for 2011 19
II. BEYOND BOUNDARIES
20
2.1 Foreword 22
2.2 Pros and cons
23
2.3 The size of the "new shoe"...
27
2.4 Conclusions
29
III. EXPERT INSIGHTS 30
3.1 Under siege or poised for take-off
32
3.2 Clients viewpoint
33
3.3 Legal issues
38
3.4 Young professionals
40
IV. TOP 25 MARKET RESEARCH COMPANIES 42
V. KEY FINANCIAL FIGURES 50
VI. INDUSTRY JOURNAL 2008/2009 60
VII. ANNEX 68
7.1 Methodology 70
7.2 Turnover, growth and per capita data 71
7.3 Sources of research turnover 81
7.4 Spend by research method and design 86
7.5 Five-year trend 92
7.6 GDP growth rates 2006 to 2010 94
7.7 Average exchange rate against the US dollar 2006 to 2010 96
7.8 Inflation rates 2006 to 2010 98


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