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Global Market Research 2011 is the 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two years of economic decline.
Exclusive to ESOMAR members - FREE download of PDF version
The report includes:
Reasons to buy/read the report:
ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.
|1.1||The top line||6|
|1.3||Five largest markets||12|
|1.4||International projects and subcontracting||13|
|1.6||Sources of research turnover||15|
|1.7||Spend by research method||16|
|1.8||Outlook for 2011||19|
|2.2||Pros and cons
|2.3||The size of the "new shoe"...
|3.1||Under siege or poised for take-off
|IV.||TOP 25 MARKET RESEARCH COMPANIES||42|
|V.||KEY FINANCIAL FIGURES||50|
|VI.||INDUSTRY JOURNAL 2008/2009||60|
|7.2||Turnover, growth and per capita data||71|
|7.3||Sources of research turnover||81|
|7.4||Spend by research method and design||86|
|7.6||GDP growth rates 2006 to 2010||94|
|7.7||Average exchange rate against the US dollar 2006 to 2010||96|
|7.8||Inflation rates 2006 to 2010||98|