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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Printed version + PDF version (download)|
Members price: EUR 50.00
|PDF version (download)|
Members price: EUR 0.00
Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape continues to evolve.
"Exclusive to ESOMAR members - FREE download of PDF version"
The report includes:
Reasons to buy/read the report:
Israeli Union of Research Institutes restates 2011 market growth rate
The Israeli Union of Research Institutes has provided ESOMAR with new information regarding the performance of the Israeli Market Research industry in 2011, reflecting an absolute decline of 2%.
This feedback – which was received by ESOMAR only after the publication of the 2012 Global Market Research (GMR) report in September – suggests the Israeli Market Research sector is more likely to have an estimated value of USD 55 million in 2011.
The Israeli Union of Research Institutes now provides the following contextual information, explaining the weakened performance of the Israeli Market Research sector in 2011:
ESOMAR recommends taking into account the above statement when using data pertaining to the Israeli market research sector. For more information on Global Market Research 2012, please contact Eelco Snip via firstname.lastname@example.org
|1.1||The top line||6|
|1.3||Five largest markets||12|
|1.4||International subcontracting, projects and clients||13|
|1.6||Sources of research turnover||15|
|1.7||Spend by research method||16|
|1.8||Outlook for the Market Research industry in 2012||18|
|2.1||Research, but not as we knew it||22|
|2.2||A bigger industry, and one of many flavours||23|
|2.3||The shape of things to come||26|
|3.1||Life beyond the BRICs||36|
|3.2||The new world order||37|
|3.3||Mining for gold||44|
|3.4||The youth of today||48|
|4.1||Jostling for poll position||54|
|4.2||Voice of the people||55|
|V.||TOP 25 COMPANIES||60|
|VI.||KEY FINANCIAL FIGURES||68|
|8.2||Turnover growth and per capita data||89|
|8.3||Sources of research turnover||100|
|8.4||Spend by research method and design||106|
|8.5||Five year trend||114|
|8.6||GDP growth rates 2007-2011||116|
|8.7||Average exchange rates against the US Dollar 2007-2011||118|
|8.8||Inflation rates 2007-2010||120|