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Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of research projects – by methodology, country and region – is one of the most important biennial benchmarks in our industry.
Special offer: Receive a free soft copy of Global Prices Study 2010
The study findings are based on quotes provided by 633 agencies across 106 countries. The bids were submitted in response to a standardised set of projects comprising five consumer research projects (three quantitative, one qualitative, and one utilising online communities), one B2B project, and a set of commercial tariffs for staff time and a presentation. The fieldwork was conducted between 3 April and 26 June 2012.
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Access to the Prices Study special report and the online dashboard is available free to ESOMAR members at MyESOMAR.