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WM3 2008 - Worldwide Multi Media Measurement

Conference papers
Conference papers  
Conference
EUR 150.00
Members price: EUR 120.00

The global media landscape is rapidly changing. New technologies and digital media are having a profound impact on the way people are entertained, interact, stay informed and communicate.

In this complex multi media environment, advertisers struggle to make a significant connection with people across different touchpoints.

WM3 2008 built on ESOMAR's experience in bringing the world of audience measurement together and continued to spearhead the global industry agenda for consumer centric measurement of cross media consumption.

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