The ESOMAR researcher paper archive is now open!
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The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast.
Congress 2008 explored how research pioneers this new business and societal paradigm, sets the trends and responds with new and better solutions.
This collection of 47 research papers challenges the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’.
Save over 60% when buying the whole collection.