-
Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Congress 2008 - FRONTIERS
Conference papers
| Conference papers | |
|---|---|
| Conference EUR 270.00 Members price: EUR 215.00 |  |
PIONEERING THINKING AND IDEAS
The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast.
Congress 2008 explored how research pioneers this new business and societal paradigm, sets the trends and responds with new and better solutions.
This collection of 47 research papers challenges the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’.
Save over 60% when buying the whole collection.
- How Disney bridges the multicultural divide
- Megacities as the new frontiers
- Fuelling Philips' innovation engine
- Digital divorce or digital love affair
- The impact of climate change on business
- Social graph theories
- The power of co-creation
- Global cities forum
- Girls and leadership
- Storytelling with international millionaires
- Learning to win
- Improving health through research with impact
- The Supreme Sensory Experience
- You can’t judge a book by its cover!
- Media reach
- Crossing the frontier
- The paradox of success
- Regional adaptation of multinationals
- Marketing research in 2038
- A world of chicken flavors
- Digital video at the service of research
- Where has all the science gone?
- Between a rock and a hard place
- Exploring markets with agent-based computer simulations
- Getting animated about emotion
- Virgin USA
- Let it flow!
- Realism in research
- Mapping the emerging digital frontier
- Can online panels be truly global?
- Reaching through the crystal ball
- Loser, hero or human being
- Anticipating Tomorrow’s Societal Change Today
- Pushing the Envelope
- The ROI of customer satisfaction research
- Chinese frontiers
- Flood warning
- The green shoots of technology
- Assessing shifts in shopper purchase behaviour
- Truth beyond common beliefs
- Is the world really flat?
- Kuschel, kuschel, kuschel
Shopping basket
Are you a member?
Log in to obtain special member prices or to download publications for free.This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter