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Consumer Insights 2009 - The Pragmatic Approach

Conference papers
Conference papers  
Conference
EUR 150.00
Members price: EUR 120.00
With a changing research landscape there is an ever increasing demand from the ‘client side’ to go well beyond the delivery of pure research findings. The answer to this is to provide far more strategic and actionable thinking, linking research to the business ‘problem’ that needs to be solved.

Consumer Insights play a crucial role in this as it takes research findings to another level: transforming consumer research into value-adding insights that are aligned with business goals. This conference explores this pragmatic approach from 2 angles:

  1. INSIGHT GENERATION: tools & techniques, processes, how to distill insights from different pieces of research
  2. INSIGHT INTO ACTION: from Insight to execution

Conference collection includes the following papers:

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