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WM3 2009

Conference papers
Conference papers  
Conference
EUR 150.00
Members price: EUR 120.00

The profound impact of new technologies and digital media on people and society is a real challenge for advertisers when it comes to allocating their media spend. Marketers are embracing this changing media landscape to create brand communications that engage consumers at a time and place of the consumers choosing and in a manner that appeals to them. 


Today we see the rise of internet media, out-of-home digital media and mobile media. It’s a world of social networking, downloads, digital communities and heightened mobility. The intricacies of the media environment established by consumers’ behaviour calls for a reflection on the way audiences are being measured and compared across all media platforms. 

WM3 2009 builds on ESOMAR's experience in bringing the world of audience measurement together to share best practice and innovations to support the global industry agenda for consumer centric measurement of cross media consumption.


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