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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
WM3 2009
Conference papers
| Conference papers | |
|---|---|
| Conference EUR 150.00 Members price: EUR 120.00 |  |
The profound impact of new technologies and digital media on people and society is a real challenge for advertisers when it comes to allocating their media spend. Marketers are embracing this changing media landscape to create brand communications that engage consumers at a time and place of the consumers choosing and in a manner that appeals to them.
Today we see the rise of internet media, out-of-home digital media and mobile media. It’s a world of social networking, downloads, digital communities and heightened mobility. The intricacies of the media environment established by consumers’ behaviour calls for a reflection on the way audiences are being measured and compared across all media platforms.
WM3 2009 builds on ESOMAR's experience in bringing the world of audience measurement together to share best practice and innovations to support the global industry agenda for consumer centric measurement of cross media consumption.
Conference collection includes the following papers:
- Managing media planning and brand positioning across media platforms
- Eye tracking
- “See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”
- Future media trends 2015
- Measuring the brand impact of search
- Cross-media measurement by the centralized data collection of comparable data
- A holistic approach to the measurement of WOM
- Single source multimedia audience measurement
- Panel-centric hybrid measurement
- The IPA TouchPoints initiative
- A case of corporate communication through media synergy
- How reliable is my audience?
- Tapping the wire
- The French experience
- TV Consumption is growing
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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