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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Congress 2009 - Leading the way ethically, responsibly, creatively
Conference papers
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| Conference EUR 270.00 Members price: EUR 215.00 |  |
The economy is uncertain, marketing budgets are tight, competition is tougher than ever and public trust is fading. Focus is needed on navigating during uncertain times and leading the way. In economic turmoil the accountability of market research in showing added value and return on investment is key. Implementing new consultancy-based skills in an ethical and creative way is essential. The ESOMAR CONGRESS explores the challenges ahead for markets, business and society and how research provides ethical, responsible and creative food for thought, recommendations and guidelines to help lead the way for better decisions, better results and a better world.
- The impact of the economic crisis
- Launching innovations during economic slowdown
- Advertising in times of crisis
- Darwin or lose?
- The ‘ANT’ and the grasshopper
- The future of work
- Me-to-we research
- Sustainability as a monetary brand value
- Sustainability, higher margin opportunities & economic crises
- Future fuels
- Responsible consumerism
- When consumption becomes political
- The longest day
- Could I just ask you a few questions as you have sex on this park bench…?
- Evaluating social mission projects in emerging & bottom of the pyramid markets
- Managing knowledge, maximising returns
- Information à la carte
- From social engineering to social networking
- Protection or participation?
- On the edge or over the edge?
- Today is actually tomorrow!
- Integrating research in crisis management decision-making
- Looking under the hood of CSR
- Are communities an answer to the economic recession?
- Building citizen dialogue
- Gaming 0.0
- More, more, more
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