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Advances in social media, the empowerment of everyday consumers, and the need for more actionable insights create exciting possibilities and also a mandate to do more, faster. In this information age, market researchers are poised to really lead. The rise of observational research and the power of listening are now the name of the game.
This conference edition explores how Web 2.0 platforms, social networks, online panels, communities and mobile research converge in this digital evolution maximizing the business opportunities for the industry delivering creative, timely and actionable recommendations.