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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
WM3 2010 - Your audience = media consumer + generator
Conference papers
| Conference papers | |
|---|---|
| Conference EUR 150.00 Members price: EUR 120.00 |  |
How are medium, message and sender affecting advertisers and agencies?
Advertisers stimulate consumers to mash-up and re-purpose content provided in campaigns but consumers are not always mere participants in this process; some are original creators and senders. Access to the internet, a ubiquitous video camera in their pocket and multi-media creation & distribution technologies is multiplying the effect.
WM3 2010 will explore the impact and consequences of consumers becoming media producers on audience & media measurement, advertisers and their agencies.
- A long engagement
- Reach, medienreichweite, cobertura or couverture?
- Horses for courses - RPD or PeopleMeter?
- How mobile is changing the sociology, psychology, and the entertainment/ work environment
- Measurement of the mobile internet audience
- Social TV and the clockwork orange
- The connected audience
- The digital day
- Catching up with WEB-TV
- The social media leap
- Reach/frequency and optimization challenges as traditional media go digital
- Event & sponsorship valuator
- Integrating word of mouth into consumer centric measurement
- Canada’s cross media consumer database
- Seeing is believing
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