Display prices in :

WM3 2010 - Your audience = media consumer + generator

Conference papers
Conference papers  
Conference
EUR 150.00
Members price: EUR 120.00

How are medium, message and sender affecting advertisers and agencies?

Advertisers stimulate consumers to mash-up and re-purpose content provided in campaigns but consumers are not always mere participants in this process; some are original creators and senders. Access to the internet, a ubiquitous video camera in their pocket and multi-media creation & distribution technologies is multiplying the effect.

WM3 2010 will explore the impact and consequences of consumers becoming media producers on audience & media measurement, advertisers and their agencies.



Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org