Display prices in :

Insights 2011
A New World Order In Shopper Marketing

Conference papers
Conference papers  
EUR 150.00
Members price: EUR 0.00

Companies face a new world order in shopper marketing as consumers have evolved following the recent recession. The global financial turmoil caused a profound change in shopping behaviour: motivations, values and priorities are creating new shifts in the mechanics of commerce… what’s next?

Social media, online technologies and mobile devices are changing the shopping experience: the consumer is now in control! This conference explores the crucial role of consumer insights in unlocking the new mindset of shoppers while focusing on leveraging business opportunities for brands and retailers around the world.

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service: