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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Companies face a new world order in shopper marketing as consumers have evolved following the recent recession. The global financial turmoil caused a profound change in shopping behaviour: motivations, values and priorities are creating new shifts in the mechanics of commerce… what’s next?
Social media, online technologies and mobile devices are changing the shopping experience: the consumer is now in control! This conference explores the crucial role of consumer insights in unlocking the new mindset of shoppers while focusing on leveraging business opportunities for brands and retailers around the world.