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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Congress 2011
Impact - Research Reloaded
Conference papers
| Conference papers | |
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| Conference EUR 270.00 Members price: EUR 215.00 |  |
Why does IMPACT matter? Is Market Research effective?
The value and profitability of any product or service and the impact of it in the marketplace depends on the decisions driven by effective market research.
Decision makers require guidance to help them connect with their audience and support their corporate strategy. Connecting business with consumers, society with citizens, and providing actionable insights that impact on business and society is what market research is there for.
Congress 2011 in Amsterdam will turn the spotlight on to the positive contribution, energy and momentum that exists in the industry. It will provide a platform to celebrate market research and the impact it has on business and society through the insights it generates. In these challenging times, research needs to display renewed dynamism and be reloaded with pioneering concepts.
- From a snapshot to a movie
- Predicting brand decisions through emotional engagement
- Predictability of movie box office based on trailer testing
- Reality is cheap
- The ”why” instead of ”what” of consumer behaviour
- A fresh look at our eyes
- Making insights count
- “As stimulating as black coffee”
- All fun and games?
- Crowd interpretation
- Too much reality?
- Translating the language of consumers into global fundraising efforts
- “I hadn’t really thought about that!”
- The Financial Intelligence FQ game
- Mobile = location = effect
- Gamification
- Design empowered innovation
- Enlightened gardens
- Measuring and managing reputation
- Research getting a C-suite seat
- Engage, inspire, act
- Re-defining marketing measurement
- Building profit through innovation in property development
- From brilliant to actionable
- Market research reloaded
- Research in a world of irrational expectations
- Developing second generation mobile research techniques
- The game experiments
- Evolving better concepts
- What can tobacco addiction teach us about consumer decision making?
- Behaving economically with the truth
- Believe in better
- ”All humanity is one undivided and indivisible family” (Mohandas K. Gandhi)
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