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3D Digital Dimensions 2011
(Online + Social Media + Mobile) Research

Conference papers
Conference papers  
Conference
EUR 150.00
Members price: EUR 120.00

In this newly defined social economy we are in the middle of a revolution in market research that is creating remarkable changes in how we interact with consumers and clients. This revolution is being driven by a rapid and global technological change grounded in the Internet, in social networking, and in the adoption of mobile devices.

It is a continuous global conversation where researchers play a critical role gathering, translating and activating insights to capitalise on business opportunities where ROI is paramount.

In a space that is evolving dramatically and quickly, researchers need a multi-dimensional approach. With this in mind, ESOMAR has also taken a step forward and broken up our traditional Online event into three cutting edge digital dimensions:

  1. Online Research and Data Collection
  2. Social Media Research
  3. Mobile Research

Conference collection includes the following papers:

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