For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
In this newly defined social economy we are in the middle of a revolution in market research that is creating remarkable changes in how we interact with consumers and clients. This revolution is being driven by a rapid and global technological change grounded in the Internet, in social networking, and in the adoption of mobile devices.
It is a continuous global conversation where researchers play a critical role gathering, translating and activating insights to capitalise on business opportunities where ROI is paramount.
In a space that is evolving dramatically and quickly, researchers need a multi-dimensional approach. With this in mind, ESOMAR has also taken a step forward and broken up our traditional Online event into three cutting edge digital dimensions: