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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Qualitative 2011
Embrace, inspire and celebrate!
Conference papers
| Conference papers | |
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| Conference EUR 150.00 Members price: EUR 120.00 |  |
The qualitative professional is by nature curious and always striving to find new angles to human truths and it is because of this that qualitative research has an opportunity to be the change agent in fuelling brand and innovation success.
The wealth of existing approaches, as well as the effective integration of new ones inspired by other disciplines, makes the quest to find answers even more achievable.
Our Qualitative 2011 ‘Embrace, Inspire and Celebrate’ focuses on the successful integration of new and inspirational approaches to existing qualitative design and is a celebration of the positive contribution this evolving and innovative discipline makes to business and society.
- Water wows
- Researching the unresearchable
- We got a crush on you(th)!
- Smells like teen spirit
- Connecting dots
- Inspiring the senses
- How technology is changing the way we think
- Blurring the boundaries between qual and quant
- From the blog to the record shop
- Break through the one-way mirror!
- Bridging the gap
- All for one and one for all
- Culture: Insight’s third space
- Outside in
- From co-creation to co-deployment: A case study on consumer segmentation
- ‘Don’t play with food!
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For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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