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The qualitative professional is by nature curious and always striving to find new angles to human truths and it is because of this that qualitative research has an opportunity to be the change agent in fuelling brand and innovation success.
The wealth of existing approaches, as well as the effective integration of new ones inspired by other disciplines, makes the quest to find answers even more achievable.
Our Qualitative 2011 ‘Embrace, Inspire and Celebrate’ focuses on the successful integration of new and inspirational approaches to existing qualitative design and is a celebration of the positive contribution this evolving and innovative discipline makes to business and society.