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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research in Central and Eastern Europe (CEE) is flourishing as companies from around the world look to the region for new business opportunities. These countries are experiencing rapid growth in many areas, but for many there is still a vital need to catch up with the latest innovations and techniques from the West and to learn and exchange with others in the region. This forum - the first of its kind - is a research booster and knowledge exchange platform that will promote international best practice and feature case studies that can be applied to business needs with a global-to-local perspective.