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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
CEE research Forum 2012
Global fuel for local boost!
Conference papers
| Conference papers | |
|---|---|
| Conference EUR 150.00 Members price: EUR 120.00 |  |
Research in Central and Eastern Europe (CEE) is flourishing as companies from around the world look to the region for new business opportunities. These countries are experiencing rapid growth in many areas, but for many there is still a vital need to catch up with the latest innovations and techniques from the West and to learn and exchange with others in the region. This forum - the first of its kind - is a research booster and knowledge exchange platform that will promote international best practice and feature case studies that can be applied to business needs with a global-to-local perspective.
- The Global Family Today
- Research Capabilities in Selected Countries in CEE
- The emerging middle class in Russia
- From Terabytes to Archetypes
- Growth in Global Consumer Markets
- Insight into Poverty
- A Fresh Round of Drinks
- Global Research Transition
- Why Customers Are Loyal
- Next Please - Online Game for Bank Tellers
- Imagine That We Can Test Imagination!
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For further information about publications contact ESOMAR Customer Service:
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