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There is an increasing interest and urgency in home-grown innovation throughout Asia. Global companies are establishing R&D centres in China while innovation on a regional level is also blossoming, as research helps companies customise products to address local needs.
Given the kaleidoscopic nature of Asia, the strength of diversity and the ever-changing perception of value, we now ask – should Asia be defined as a region or viewed as multiple “think-tank markets”.
ESOMAR Asia Pacific 2012 explores the challenges of pioneering adaptability, innovation and customising to drive growth by looking through the lenses of Asia’s kaleidoscope.