For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Opportunities are abound in Latin America with a growing middle class, consumption rising, and investments pouring in.* However, huge challenges remain and many of the social and economic structures in the region are unprepared to cope with these rapidly changing scenarios. How can research facilitate the way to succeed?
Our conference in Mexico will uncover business and societal opportunities for researchers through four thematic spectrums: The Bigger Picture, Business Beyond Borders, Eco-Innovation and Digital-Innovation. Join us in Mexico City to explore and learn the latest developments in market research for the region.
* (Source: World Economic Forum LATAM 2011)