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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Congress 2012
Accelerating Excellence
Celebrating 65 Years And Beyond
Conference papers
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| Conference EUR 270.00 Members price: EUR 215.00 |  |
Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
It is an exciting time to be in the market research industry.
Opportunities, of course, do not come without challenges...we live in a continually evolving society, struggling to maintain a balance of power in a fast-changing world with dynamic markets. These are stimulating times, where we must explore what’s at the heart of clients’ needs and how to meet their demands for increased speed, enhanced quality and value-enriched products and services.
- Research Without Borders
- Ode to the Unsung Hero - Navigating the turbulent waters of research
- Were You There?
- Research in a World Without Questions
- Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More
- Why Social Commerce Engines Will Power Next-Gen Market Research
- Designing the Club of Tomorrow
- Creators in Their Own 'Write'
- How Cars Really Get Bought
- Who's Afraid of Opinion Polls?
- The Case of Tunisian Elections Following the Arab Spring
- The 'Irrationalisation' of Surveys
- The Difference Between 'less bad' and 'much better'
- From Rio to the Rest of the World
- Focus on the Flow of Enthusiasm
- Mergers in a Changing Market Research World
- Online Anthropology
- Money Talks
- From the Bottom of the Heart!
- Dimensions of Online Survey Data Quality
- Opening the Black Box
- Babyface: Reading Nonverbal Cues to Measure Infants' Acceptance of Food Products
- Un-Mommed: Can Moms and Their Families Survive?
- Beneath the Surface
- Website Versus Traditional Survey Comments
- The History of Men's Underwear
- Market Research Challenges in Emerging Economies
- Social Science Research and Field Work in Afghanistan
- What's a Nice Insight Like You Doing in a Concept Like This?
- In 2030 the Best Market Researcher in the Organisation Will Be the CEO!
- Socialized Research
- Virtual Future Real Life or Fantasy
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