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Automotive 2006

Conference papers
Conference papers  
Conference
EUR 150.00
Members price: EUR 0.00

In AUTOMOTIVE 2006 some of the subjects are overcapacity, stagnating demand and sharp shifts in consumer preference. Driven by competition for the global customer, manufacturers are eager to re-position brands and satisfy niche segments and local tastes. How can research help understand the consumer and unlock the complexities of the purchasing journey?


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