Research Papers

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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals.
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26.09.2008

Exploring markets with agent-based computer simulations

Do we always need to interview human beings in the flesh or can we get reliable information by observing thousands of I-individuals who are pre-programmed to follow the same utility function as their...


08.10.2006

Improving the travel experience

This paper analyses why past efforts to raise air passengers' satisfaction have not helped most airlines to differentiate themselves from competitors. Using years of historical and current data...



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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

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