Research Papers

List of publications
Visual Description
Visual Description

ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals.
Download papers in PDF format directly after purchase

EUR 15.00
Members: EUR 12.00


Search & filter

By Research process   By Industry
 
By Media   By Region
 
By Author   By Trends
 
By Country   By Keyword
 
By Professional Standard   By Date
   
Case study    
     

Your results Back

Sort by: date | Name

September 2013

Think Big and Connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the...


June 2013

Inspirational Customers Dialogues

The annual catalogue is IKEA’s main communication channel with existing and potential customers globally. This case study demonstrates how the 2013 edition of the catalogue was evaluated through...


17.03.2013

Always on Research

In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are increasingly less inclined to participate in research projects, it is...


08.11.2012

Doing More with Less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. the presenters argue that the way to reach this for qualitative...


13.09.2012

Designing the Club of Tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market...


13.11.2011

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon...


18.09.2011

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build...


18.11.2010

How fans become shapers of an ice-cream brand

Stimulated by the rise of social media, ‘conversational marketing’ techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing...


19.10.2010

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like ‘social media netnography’, researchers can dig into an online source of textual and visual...


15.09.2010

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to...



Results 1-10 of 14 | Next Page | Last Page

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org