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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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17.03.2013 In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are increasingly less inclined to participate in research projects, it is... |
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08.11.2012 Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. the presenters argue that the way to reach this for qualitative... |
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13.09.2012 Designing the Club of Tomorrow The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market... |
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13.11.2011 Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon... |
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18.09.2011 Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build... |
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18.11.2010 How fans become shapers of an ice-cream brand Stimulated by the rise of social media, ‘conversational marketing’ techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing... |
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19.10.2010 Synergizing natural and research communities Research panels are under pressure: response rates are in decline. By using methods like ‘social media netnography’, researchers can dig into an online source of textual and visual... |
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15.09.2010 Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to... |
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19-11-2009 Even better than the real thing The definition of “brand authenticity” is dominated by components such as: origin, history and heritage of a brand. Levi Strauss & Co., the inventor of denim jeans, was interested in... |
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22.09.2009 Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it.... |
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