Research Papers

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ESOMAR's Research Papers are conference white papers from world's leading marketing, advertising and market research professionals.

ESOMAR members have full and free access to all papers over 18 months old. To access your archive of conference papers head over to MyESOMAR. If you are interested in becoming an ESOMAR member contact our membership team at membership@esomar.org.

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10.09.2014

The Way of Insight Beyond Technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity – even if it’s only for a fleeting moment. But this...


18.11.2010

Planting a seed for behavioral change – shaping the future to happen now

In this article, we want to illustrate the huge untapped power of insights inbringing about behavioural change for individual and social good, in otherwords, getting people to make healthier lifestyle...


11.02.2009

Making a difference with consumer insights

Commercial marketers use consumer insights, with varying degrees of effectiveness, to drive marketing strategy and actions. This presentation illustrates the power and pivotal role of consumer...


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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org