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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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26.06.09 The unique cultural values prevalent in Russia have a deep impact on the appeal of prestige perfume brands to Russian female consumers – a “premium segment” that has been introduced... |
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15.05.2005 How American fragrance brands can effectively address multi-cultural differences New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States. Leading American brands in other industries... |
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16.03.2003 GPS - Generating Perfume Sparkles by Global Positioning System This paper describes the 'GPS' approach, which consists of defining the right target for the next perfume of the brand 'XYZ' and of point out the concepts to which this target is sensitive. The aim of... |
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