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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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19-11-2009 Semantic mining or what we can read between the lines Semantic Mining provides an effective way of statistically detecting the hidden information in texts, namely to identify patterns and interrelations, peculiarities and the essence of qualitative... |
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16.06.2008 This presentation illustrates a new way of engaging consumers in the product development process. With the help of innovative Web 2.0 techniques, new products are co-created WITH the consumer... |
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12.11.2007 Consumer Insights are the most important factors associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly needs, dreams,... |
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28.10.2007 Understanding online access panelists' motivation and satisfaction drivers is a key issue for panel owners to recruit and retain their survey participants. This paper strives to provide a... |
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17.09.2006 Customer Insights before proceeding with product development or strategic planning are of key importance to brand and product managers. This paper describes a new research method utilizing the... |
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22.09.2002 Anticipate - don't just react This paper describes the development and validation of a trendsetter segmentation model which provides the measurement of willingness to innovate and the potential for interpersonal influence on basis... |
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