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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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23.06.2005 New insights on first-time electronic data on out-of-home and time-shifted television viewing Increasingly, the new mantra among today's leading advertisers is, 'Know your consumers! Know who they are, what they're doing, and when, where and why they're doing it.' These goals translate... |
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17.06.2004 Is electronic measurement of radio compatible with today's consumer media lifestyles? This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the... |
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16.06.2003 A full year of audience research with PPM The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now... |
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14.06.2002 The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the... |
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09.06.2002 The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the... |
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