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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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01.02.2005 Integrated customer intelligence The approach used outlines an achievable, tangible and actionable method to extracting the value from customer knowledge and create real business value. This approach integrates a strong base of... |
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01.02.2005 Integration of market research and database ... |
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28.11.2004 Smashing the mould of qualitative research Buyers and practitioners the world over are calling for innovation in qualitative research and yet there are definite expectations governing how qualitative research should be conducted. The authors... |
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10.10.2004 360° brand. Branding not blending in a multicultural environment. ... |
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10.10.2004 Measuring the asymmetric impact of attributes on overall satisfaction is a research topic of growing interest. The objective of this paper is to compare the predictive validity of five methods. A... |
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19.09.2004 Development and implementation of the commercial performance audit For their eventual performance, many organisations rely hugely on the way in which client contact takes shape, i.e. on the shop floor, with a crucial role for the shop floor employee. Does the shop... |
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19.09.2004 Although market research firms strive to be more integral to their client's business process, several fundamental characteristics inherent to the way market research is conducted today represent... |
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19.09.2004 Product relevance as basis for market defragmentation and strategic decisionmaking Fragmentation of consumer markets is a generally accepted phenomenon. Market segmentation models based on demographic features or lifestyle have become so complex that their value in the strategic... |
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19.09.2004 Achieving a strategic, integrated approach to corporate reputation measurement This paper focuses on an integrated and holistic approach to reputation management. This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key... |
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01.03.2004 Marketing research or customer relationship management (CRM) Marketing research must keep up with the times. The ESOMAR Guideline on Customer Satisfaction Research (September 2003) does not regulate customer satisfaction research within the realms of Customer... |
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