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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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7.04.2013 Research Communities in Asia Pacific How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative... |
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7.04.2013 This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia.Mizone is a beverage brand that has grown strongly in the APAC... |
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08.11.2012 Compared to our cousins in the advertising and consultancy worlds, qualitative researchers have sometimes struggled to establish truly strategic partnerships with their clients (and for some good... |
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13.09.2012 Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or... |
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13.09.2012 Mergers in a Changing Market Research World Most of us will experience a merger or acquisition at some point in our careers, but many fail to produce the hoped-for benefits. Studies indicate that over half of public acquisitions end up reducing... |
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13.09.2012 In 2030 the Best Market Researcher in the Organisation Will Be the CEO! The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is... |
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13.09.2012 Virtual Future Real Life or Fantasy Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use... |
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3.05.2012 Digital Boost in Latin America Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive... |
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17.04.2012 Staying on Top, Leveraging Business Analytics Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are... |
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17.04.2012 The Rise of Micro-Multinationals This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution... |
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