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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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19.09.2007 How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the... |
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17.04.2012 A Blueprint for Helping Customer Insight Professionals This presentation provides a blueprint for the mindset needed by customer insight professionals faced with the challenge of understanding how global influences and local needs combine to shape... |
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19.09.2004 A roadmap for developing an integrated, audience-focused, market research-driven organisation Marketing and marketing research are being marginalized in most organizations. This marginalization comes from the organization's focus on supply-chain management and the organizational structures... |
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15.09.2010 A small rock holds back a great wave This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is... |
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19.09.2004 Achieving a strategic, integrated approach to corporate reputation measurement This paper focuses on an integrated and holistic approach to reputation management. This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key... |
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07.05.2007 This presentation discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change. It explores the growing pressure... |
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13.11.2011 Sustainability is the buzzword of the decade. Companies feel scrutinised for ‘ethical behaviour’ and feel compelled to act. General topics – like sustainability – are issues to... |
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19.03.2006 Asia: From the world's research back-office to the world's research strategic partner. This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems,... |
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30.01.2005 Baby boomers are changing the face of 50+ The population aged 50 years and older is poised to explode around the globe, because people born after World War II, the Baby Boomers, are moving into this age cohort and will reinvent aging. Boomers... |
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19.09.2004 This paper reports a case history where an employee loyalty measurement programme contributes to the strategic direction as well as tactical needs of Compass Group, the world's tenth largest... |
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