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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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23.10.2005 Creacion de perspectivas fiables para el desarrollo de la comunicacion Este articulo trata la cuestion de si es posible saber lo que los consumidores realmente piensan y propone una metodologia para enender las razones inconscientes que operan en la eleccion de productos... |
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23.10.2005 Generating reliable insights for communication development This paper addresses the question of whether it is possible to know what consumers really think and proposes a methodology to understand the unconscious reasons that operate in the election of... |
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