Research Papers

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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals.
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10.05.2006

Platform for open collaborative exploration of product innovation opportunities

This paper describes the problems of identifying future innovation opportunities in domains, supporting emergent understanding of opportunities among collaborators and applying the knowledge about...
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

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