Research Papers

List of publications
Visual Description
Visual Description

ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals.
Download papers in PDF format directly after purchase

EUR 15.00
Members: EUR 12.00


Search & filter

By Research process   By Industry
 
By Media   By Region
 
By Author   By Trends
 
By Country   By Keyword
 
By Professional Standard   By Date
   
Case study    
     

Your results Back

Sort by: date | Name

17.04.2012

Rich New World

This presentation demonstrates how a cultural model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from...



Results 1-1 of 1

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org