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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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24.05.2013 Psychological Automotive Lifestyles Within the scope of target group analysis, precise insights on the influence of cultural and lifestyle backgrounds are particularly valuable. Car ownership, body types and car brands have specific... |
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7.04.2013 Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends... |
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7.04.2013 This presentation will explore the combination of online research with the new lifestyles of "NOWSUMERS" - lives lived more publicly than privately. It will feature the use of an MROC, to delve into... |
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7.04.2013 This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia.Mizone is a beverage brand that has grown strongly in the APAC... |
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17.03.2013 Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help... |
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Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. these scenarios allow... |
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08.11.2012 How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context.... |
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08.11.2012 Self-ethnography for User Experience Design An evolved approach to capturing and understanding consumer behaviour that utilises mobile and online tools in one project stream is demonstrated in this presentation. a meta-cognitive approach to... |
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08.11.2012 A simple record or a whole new ball game? We are all using more film/video in research. the backlash against long PowerPoint presentations means the increasing use of video clips to bring the findings to life, and the standalone five-minute... |
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08.11.2012 With innovation, we often explore research concepts in research environments where real world context and time to think are often in short supply. this creates a situation where logic and the rational... |
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