-
Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
| Visual | Description |
|---|---|
| Visual | Description |
|
ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
Search & filter
Your results Back
Sort by: date | Name|
06.11.2012 Understanding the Complexity of Varied Devices for Taking Surveys What happens when different devices are used to access and complete online surveys is examined in this presentation. as smart phones and tablets become increasingly popular, respondents are attempting... |
 |
|
3.05.2012 Family fusion, cohesion and roles have changed rapidly in recent times, unlike previous generations, decision making within families across a wide range of issues and brand purchase is almost entirely... |
|
|
17.04.2012 Mobile - The Future of Marketing in Asia Pacific Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers’ lives is changing. The presentation is... |
|
|
17.04.2012 Bringing Mobile to Real Research Mobile phones are now so deeply embedded into our social lives that it is almost impossible for us to clearly distinguish our mobile media usage from any other media usage in our everyday lives. This... |
|
|
26.10.2011 This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most... |
|
|
18.09.2011 Predictability of movie box office based on trailer testing ... |
|
|
18.09.2011 Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of... |
|
|
01.03.2011 This paper details how by overlaying research insight on to targeting models, businesses can enhance their customer acquisition and retention strategies. Examples show how insight has enabled not only... |
|
|
16.11.2010 The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to... |
|
|
19.10.2010 The dots can only be connected with a tune! Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey,... |
|
Results 1-10 of 156 | Next Page | Last Page
Shopping basket
Are you a member?
Log in to obtain special member prices or to download publications for free.This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter