Research Papers

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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals.
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04.04.2014

From Orkut to Instagram

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three...


September 2013

The Sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research. SoundCloud has an abundance of rich ‘big data’. To gain a...


September 2013

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a...


September 2013

Standardising Touchpoint Analysis

Today, an increasing number of touchpoints compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for...


September 2013

Screen Life

"Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers...


June 2013

Making Your Brand Pinteresting to Youth

Data from a two-part national survey study will provide insight into how young adult users actually use Pinterest and help marketers determine strategy and teach companies to engage with young adults...


7.04.2013

Advertising Clusters in Asia

Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to...


17.03.2013

Pop Concert Experiences

Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help...


06.11.2012

Better Answers to Basic Questions

Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet,...


06.11.2012

Uncovering Hidden Triggers of User Generated Content Engagement

Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example,...



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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

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