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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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7.04.2013 Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to... |
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17.03.2013 Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help... |
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06.11.2012 Better Answers to Basic Questions Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet,... |
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06.11.2012 Uncovering Hidden Triggers of User Generated Content Engagement Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example,... |
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13.11.2011 Researching the unresearchable In the UK, 6,000 people take their own lives every year; 4,000 of them are men. Samaritans sought to develop an ad campaign aimed at reducing male suicide. The campaign was aimed at men in low income... |
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13.11.2011 From the blog to the record shop This paper envisions the future of insight and sees the walls between quantitative and qualitative research brought down thanks to new digital technologies. A project case study that catalysed... |
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26.10.2011 Leveraging the power of social media This paper details research findings on bringing news videosand articles into social conversation and the effect on engagementwhen online content is an extension of personal interactions.In previous... |
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18.09.2011 This paper reports on two studies researching the effect of mobile location-based ads to perceived intrusiveness of those ads. For the reported studies, shoppers received an ad on a smartphone in a... |
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21.10.2010 Reach, medienreichweite, cobertura or couverture? New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems... |
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21.10.2010 Social TV and the clockwork orange Social media are hot - Facebook, Twitter or YouTube – everyone can share viewer experiences. Rather than focus on the influence that ‘new’ social media have on television viewers,... |
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