Research Papers

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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals.
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Breaking News from the BBC

BBC World Service and User Research Lab, in partnership with the Centre for Digital Cultures of Leuphana University, have developed a digital ethnographic global network that observes...

September 2013

Standardising Touchpoint Analysis

Today, an increasing number of touchpoints compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for...


The Road to Riches Fuelled by Brand Power

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced!  This fire-starter presentation will also provide an analysis of who is...


Screen Age

Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends...


Lights, Camera, Research, Action!

even the most innovative qual methodologies tend to follow a similar path – brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ......


Socialized Research

In an attempt to leverage social media data within the context of traditional survey research, ipsos otX is changing its approach to conducting research by focusing on socialised Research. socialised...


The BBC Olympic Flame

the london olympic games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. social media now plays a prominent role in tV, and is key for brands,...


Research Goes Mobile

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will...


Social Media Experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and...


Optimising Advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic...

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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

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