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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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7.04.2013 Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends... |
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08.11.2012 Lights, Camera, Research, Action! even the most innovative qual methodologies tend to follow a similar path – brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ...... |
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06.11.2012 In an attempt to leverage social media data within the context of traditional survey research, ipsos otX is changing its approach to conducting research by focusing on socialised Research. socialised... |
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06.11.2012 the london olympic games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. social media now plays a prominent role in tV, and is key for brands,... |
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06.11.2012 Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will... |
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3.05.2012 Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and... |
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17.04.2012 Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic... |
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18.09.2011 Re-defining marketing measurement The paper describes how superior modelling processes have developed in order to keep pace with, understand and measure the plethora of consumer touchpoints now used by marketers both online and... |
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21.10.2010 Horses for courses - RPD or PeopleMeter? This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively... |
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21.10.2010 This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms – how do they optimize the impact of each platform when it’s hard... |
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