Research Papers

List of publications
Visual Description
Visual Description

ESOMAR's Research Papers are conference white papers from world's leading marketing, advertising and market research professionals.

ESOMAR members have full and free access to all papers over 18 months old. To access your archive of conference papers head over to MyESOMAR. If you are interested in becoming an ESOMAR member contact our membership team at membership@esomar.org.

EUR 15.00
Members: EUR 12.00


Advanced Search


By Research process   By Industry
 
By Media   By Region
 
By Author   By Trends
 
By Country   By Keyword
 
By Professional Standard   By Conference
 
Case study   By Date
       

Your results Back

Sort by: date | Name

10.09.2014

How Success Stories from the Past can Inspire Future Innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that...


10.09.2014

A Disruptive Value Proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem...


17.06.2014

How to Measure User Experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain...


13.05.2014

Taking Mobile to the Max in Asia

Everyone is talking about it. Many are experimenting with it. And some are even doing it. Mobile promises to reach more people, in more countries, with faster results than ever before. Mobile is...


20.11.2013

Uncompromising Intimacy: The Route to Transformational Ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a...


September 2013

Research Fusion

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of...


September 2013

How Does Your Cappuccino Feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and...


June 2013

Conflict Maps in Social Media

Many brands have entered the realm of social media as part of their marketing strategies. Nevertheless, on many occasions due to mishandling these interactions devolved into conflict which may scale...


08.11.2012

Mint Innovations

in December 2010 Symrise was looking for new ideas and business opportunities for its Mint business line. Symrise decided to launch research on Mint with three key objectives: explore consumer...


13.09.2012

From the Bottom of the Heart!

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can...



Results 1-10 of 28 | Next Page | Last Page

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org