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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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06.11.2012 In the last few years, organisations have realised the potential that social media offers as a way of communicating their messages and helping to deliver their marketing strategies. equally, we as... |
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13.09.2012 Why Social Commerce Engines Will Power Next-Gen Market Research The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves... |
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13.11.2011 A new insight framework based on four distinctive but overlapping types of insight: “discovery” insights, “predictive” insights, “explanatory” insights and... |
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26.10.2011 The Rosetta Stone meets Foucault The fastest growing source of data is the unstructured voices of nearly two billion people speaking in social media. Traditional quant is too crude, while traditional qual is swamped. This... |
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26.10.2011 Tell me what you want, what you really, really want This paper teaches how to generate the social media researchresults you desire regardless of what the true results are. It will showhow to gather social media data from the internet using... |
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26.10.2011 The earthquake and tsunami in Japan Changes in consumer values after a major event have beenassessed by traditional polls, but these traditional polls aresignificantly limited to be applied retroactively. The authorscarried out a survey... |
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18.11.2010 How fans become shapers of an ice-cream brand Stimulated by the rise of social media, ‘conversational marketing’ techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing... |
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19.10.2010 The work carried out by Face and Nokia within the Relevance Programme is described in this paper. The authors show how a complex organization can respond to the challenges of rapid exponential change... |
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15.09.2010 What online behavior reveals about digital culture Digital culture has an increasingly visible impact on culture in general. Despite this, no vetted process exists for understanding digital culture or applying it to the development of marketing... |
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15.09.2010 Our industry has now eagerly embraced the term ‘Brand Buzz’, but is this really a new concept at all, or just a re-branding of traditional brand health measures? In this paper, the authors... |
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