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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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7.04.2013 What the Eyes Don't See, the Heart Can't Feel! Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but... |
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Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. these scenarios allow... |
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08.11.2012 Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is... |
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08.11.2012 With innovation, we often explore research concepts in research environments where real world context and time to think are often in short supply. this creates a situation where logic and the rational... |
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08.11.2012 Lights, Camera, Research, Action! even the most innovative qual methodologies tend to follow a similar path – brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ...... |
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13.09.2012 Research in a World Without Questions A world without questions imagines a world where directly asking questions is banned How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining,... |
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13.09.2012 Why Social Commerce Engines Will Power Next-Gen Market Research The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves... |
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13.09.2012 Designing the Club of Tomorrow The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market... |
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13.09.2012 Focus on the Flow of Enthusiasm Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm... |
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13.09.2012 Virtual Future Real Life or Fantasy Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use... |
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