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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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08.11.2012 The New Dialogue in the New World this presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the... |
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06.11.2012 In an attempt to leverage social media data within the context of traditional survey research, ipsos otX is changing its approach to conducting research by focusing on socialised Research. socialised... |
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06.11.2012 The amount of user-generated content (UgC) in social media is rising constantly. more and more consumers exchange their product and brand experiences using social media platforms. For this reason an... |
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06.11.2012 Uncovering Hidden Triggers of User Generated Content Engagement Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example,... |
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06.11.2012 According to Forrester, more and more agencies offer market Research online Community (mRoC) services alongside other methods. nonetheless, efficiently coping with the huge amount of text that some... |
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06.11.2012 For youth marketers like Pepsi, this means that social media could be a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realise the growing... |
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06.11.2012 the london olympic games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. social media now plays a prominent role in tV, and is key for brands,... |
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06.11.2012 In the last few years, organisations have realised the potential that social media offers as a way of communicating their messages and helping to deliver their marketing strategies. equally, we as... |
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06.11.2012 Facebook has become a highly attractive advertising medium, but effectiveness and how the channel works are still little understood. metrics such as ‘likes’ are available but offer little... |
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13.09.2012 Research in a World Without Questions A world without questions imagines a world where directly asking questions is banned How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining,... |
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