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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research Papers
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ESOMAR's Research Papers are conference presentations from world's leading marketing, advertising and market research professionals. EUR 15.00 |
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7.04.2013 With the spotlight on Asia Pacific, the impact of economic growth and exposure to the outside world on the lives of women has been immense. The modern woman has emerged, and the modern Asian woman is... |
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7.04.2013 A semiotic analysis and cultural exploration of masculinity in India.This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from... |
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7.04.2013 According to the International Organization for Migration (IOM) the estimated number of international migrants has increased globally from about 150 million people in the year 2000 to 214 million... |
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7.04.2013 It is increasingly recognised that emotional reactions drive advertising effectiveness. Yet, in Asia, use of scientific measurement techniques to assess such reactions has been limited. We report on a... |
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7.04.2013 Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to... |
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7.04.2013 As the West desperately tries to climb out of recession, Asia is attracting investment. This is where the growth is for brands in all kinds of categories. Few doubt that brands are fantastic tools for... |
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7.04.2013 There's No Such Place as Chindia! Universal concepts like motherhood, beauty, achievement and power – which many of our clients’ brands are built on – can mean very different things across cultures. As growth for... |
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7.04.2013 This presentation will explore the combination of online research with the new lifestyles of "NOWSUMERS" - lives lived more publicly than privately. It will feature the use of an MROC, to delve into... |
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7.04.2013 This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia.Mizone is a beverage brand that has grown strongly in the APAC... |
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13.09.2012 Designing the Club of Tomorrow The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market... |
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