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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
How many of your users are actually unique?
A new method for estimating the number of unique users
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Author(s): Magdalena Urbańska, Tomasz Fryderyk Urbański Collection: WAM - Worldwide Audience Measurement 2005 - Online and Outdoor / Out-of-Home Keywords: Audience Research |
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| EUR 15.00 Members: EUR 12.00 |  |
Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems.
The authors believe this method may have great practical importance for the Internet research and online advertising industry.
Date of publication: 20.06.2005
ISBN: 92 831 1379 9
Order Code: S299-10
Number of pages: 19
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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