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|Author(s): Magdalena Urbańska, Tomasz Fryderyk Urbański
Collection: WAM - Worldwide Audience Measurement 2005 - Online and Outdoor / Out-of-Home
Keywords: Audience Research
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Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems.
The authors believe this method may have great practical importance for the Internet research and online advertising industry.