For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov
Collection: Excellence in Consumer Insights 2003
Members: EUR 12.00
The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings.
Designers of technologies are often locked into perceiving their technology as the product it was initially developed to be.
Research shows that consumer insight can be used to identify new, unintended applications or products for existing technologies.