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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Turning existing technologies into new products
An approach utilizing consumer insights and power forums
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Author(s): Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov Collection: Excellence in Consumer Insights 2003 Keywords: Qualitative |
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| EUR 15.00 Members: EUR 12.00 |  |
The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings.
Designers of technologies are often locked into perceiving their technology as the product it was initially developed to be.
Research shows that consumer insight can be used to identify new, unintended applications or products for existing technologies.
Date of publication: 30.03.2003
ISBN: 92 831 1337 3
Order Code: S265-10
Number of pages: 12
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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