Nabil ABOUZAID is a passionate market researcher who spent the whole of his career helping various local & multinational clients, across sectors & geographies, to better understand their consumers & markets and build stronger brands, by providing them with relevant and actionable marketing insights.
Nabil is a currency in Market Research in Morocco. He held various roles both in the agency and the client’s side. He first started as a junior researcher at the local agency LMS Marketing back in 1999 to end up as Managing Director of Ipsos Morocco starting 2012. Before joining the leading MR company Ipsos, he has worked respectively for Méditel (as a Market Research Analyst), TNS Morocco (as Director Research) & Danone Morocco (as Research & Media Director).
Nabil is also a very well networked individual. He has been an active member of various associations & economic interest groups: World Federation of Advertisers (as an Executive Committee Member), Moroccan Advertisers Group (as a Vice-President), CIRAD (Radio Audience Measurement body, as an Executive Committee Member) & CIAUMED (Radio Audience Measurement body, as an Executive Committee Member).
Nabil holds a BA degree from ENCG Settat, a Master Degree from IAE Toulouse & an MBA degree from ISCAE Casablanca.
He is regularly seeking to spread his Market Research knowledge through conducting seminars for students and Marketing professionals.
“For me, Morocco is not only a fantastic tourism destination… it is also an inescapable hub for the rapidly growing Maghreb & French speaking Africa regions, when it comes to Market Research!”
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