Name: Dora Tasi
Nationality: Hungarian
Year of Birth: 1987
University: Budapest Business School International Management and Business
Title of course/programme: Economist specialized in marketing and total quality management
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1. How do you see the market research industry evolving and how can you contribute to it?

Before this conference, I have read some articles only about the Hungarian market research industry and it was good to hear that this field is getting more and more important and prospering. During this conference I got a wider view about the whole international industry and I realised how complicated measurements were being developed compared to ways about what I had studied in the market research books.

2. What are in your opinion the necessary skills for market researchers in the present environment?

First of all, a good market researcher has to have a good relationship with numbers: she or he has to be good at Maths and Statistics. Beside this, she or he has to analyse the huge amount of figures. She or he has to know what the figures refer to and what they mean. She or he has to be able to draw a conclusion from the numbers.

3. How do you see your career unfolding and what are your aspirations?

I really enjoyed this conference; it was a huge experience for me to meet famous market researchers face to face and to listen their presentation. This conference was also useful to my studies and to my carrier. Now, I am going to finish my studies and I am going to begin to work for L'Oréal as a marketing trainee and I am sure that the fact I participated in the WM3 conference will help me during my work since it is remarkable reference. So thank you, ESOMAR.


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