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The ARF (Advertising Research Foundation)

ESOMAR partner association

Secretariat
432 Park Avenue South - 6th Floor
New York, NY 10016-8013
USA
Telephone
+1-212-751.5656
Fax
+1-212-319.5265
Website
Officers
Chair - Colleen Fahey Rush
President/CEO - Gayle Fuguitt
Council Members
16
Total Membership
400 corporate
Membership fees
Varies with nature and size of organisation

Membership Qualifications
Corporate membership open to advertisers, advertising agencies, research firms and media companies, as well as associations and educational institutions with an involvement or interest in the advertising, marketing or communications industries.

Activities
Mission: “Profitable Business Through Effective Research and Insights.”

The ARF seeks to accomplish this objective by promoting the highest quality business and consumer marketing, advertising and media research, by developing guidelines and standards, and by providing objective and impartial technical advice and expertise; Expanding the knowledge base by developing new research tools, impactful research studies, and training programs; Providing opportunities for all industry segments to discuss issues and exchange ideas; Communicating and promoting this research and knowledge through publications, an annual convention, conferences, seminars, webcasts, an information centre, and other means.

Publications
- Journal of Advertising Research ($155 for individuals/$275 for institutions p.a. including overseas airmail delivery)
- Experts' Reports from conferences and workshops
- Specialised publications (publications catalogue available from ARF Information Centre)